Chapter 4 can provide a basis of understanding consumer behavior. A reminder of the difficulty that nonprofit managers face—the complexity of understanding consumer behavior—does this organization have experiential data gathered over time? Staff knowledge can be valuable.
Chapter 5: what data sources and methods of gathering data do they use
Bishop, B. , & Mandel, L. (2010). Utilizing geographic information systems (gis) in library research. Library Hi Tech, 28(4), 536-547Library.
Bishop, B. , & Mandel, L. (2010). Utilizing geographic information systems (gis) in library research. Library Hi Tech, 28(4), 536-547Library.